Modernizing SAAB With Aftermarket Radio Solutions
With SAAB discontinuing car manufacturing in 2011, all SAAB vehicles still on the road lack modern features like Bluetooth and touch screens, creating a demand for an aftermarket radio that can integrate advanced technology while preserving the brand's unique design and innovation. There is a clear market gap for a high-quality, custom solution that enhances in-car entertainment systems without compromising the aesthetic continuity of SAAB's distinctive interior.
Process
Started with hand sketches focused on functionality and aesthetic.
Developed precise digital models for integration with the car.
Created 3D-printed prototypes for testing.
Sketches and Ideation
3D Printed Fitment Mockup
Why A Potentiometer Volume Slider?
The volume slider is a more nuanced audio control experience that offers smooth, precise adjustments, adds a touch of sophistication, and embodies a tech-savvy, premium feel.
Slim and Compacted Power
Sleek and compact, the design reduces the mass of the stock in-car stereo. Designed with a slim profile, this upgrade seamlessly integrates into your SAAB.
UX/UI Design
Inspired by SAAB dashboards with a custom user interface.
Features retro pixilated neon green typography.
Combines style and functionality for enhanced usability.
Plug And Play
Seamlessly integrates with existing SAAB audio systems using standard ports and mounts.
Eliminates the need for splicing wires or complex wiring harnesses, simplifying installation.
Offers a stress-free upgrade experience without extensive modifications.
Branding
"49-11" represents SAAB's manufacturing years (1949-2011).
Features a modern design with vibrant neon green accents matching SAAB's dashboard.
Ensures visual cohesion and a unified look, integrating the stereo into the driving environment.
Packaging
High-quality sliding box packaging ensures safety and enhances the unboxing experience.
Features the tagline "Revitalize Your Saab" to convey innovation and rejuvenation.
Neon green branding and premium packaging create a visually appealing, luxurious presentation.
